Hong Kong — Type poster
October 2010
Typographic poster design. The overall theme being typography and cities, the goal for this particular project was to represent the city of Hong Kong typographically using only the letters from its name.
The design features Hong Kong's initials in some hand lettering that was first drawn with brush & ink. The style of the letters, both overall style and stroke details, is reminiscent of Chinese calligraphy. The letters also have a modern feel to them, demonstrating the balance between modernity and traditional characteristic of Hong Kong culture. The vertical arrangement of the letters not only suggest Chinese writing but also hint at the fact that Hong Kong is one of the most vertical cities in the world.
Poster design featured in the final Hong Kong edition of the collaborative project 'Show Us Your Type' by Neue.
Work done — custom typography, conceptual development, layout design.