Torád
June 2011
Torád is an a Prague-based upcoming venture designed for food lovers. At its base, the website will offer special recipes every week which come with a box of ingredients required to prepare each meal.
The team were looking for a typographic logo in a custom font. It had to be unique, distinctive and reflect the playfulness of the name, whilst remaining clean and simple. It was also important that the logo could be used as a stand-alone graphic on packaging designs.
I focused on developing a blend of a heavy-weight sans serif with a hand painted logo. I wanted something bold that can have a lot of impact, but also has a natural, hand-made feel with a slightly playful touch.
Blog post over on Op45. Website coming soon.
Work done — custom typography, hand lettering, logo design.