Success is Sweetest
December 2010
Success is Sweetest is a career and lifestyle coaching business based in New York City. Run by Janice Hoffmann, Success is Sweetest works with clients across a range of areas: creative, business, personal, etc. The goal for the new logo and website re-design was something different that would reflect the distinctive nature of Success is Sweetest and its clients.
In terms of visual style, the aim was to combine a sketchy, raw materials inspired feel with a bold & urban one. Including a touch of magic was an important element to consider, too. The client was interested in a typographic logo, so I started with that. Various sketches led to the rough idea, which I then illustrated with a quill and ink in order to get the right flow and stroke contrasts. The finished look is elaborate, distinctive and slightly unusual.
For the website layout, the focus was on bringing out a strong, simple urban feel. The texture, colour scheme and skyline illustration in the header serve to create a contrast with the curves of the logo as well as reinforce an urban feel. Subtle rough textures maintain the raw materials aspect without being intrustive. Rather than photographs, the client was interested in typography based graphics in a strong and simple style, so I implemented that with the coaching offers on the right.
The final website is now managed by Janice using WordPress as the CMS platform.
Read more about the website design over on Op45 or read the client testimonial.
Work done — custom typography, logo design & website layout design