Routes of Hope
August 2011
Logotype for 'Routes of Hope', an upcoming fund-raising event for a non profit organisation.
The client was looking for some custom typography for the event name that would compliment the classic approach of their logo. The design needed to be inviting and compassionate, while remaining easily legible. Another requirement was that a small tag line could fit in somewhere near the bottom of the composition.
I started off with some very rough, quick sketches to get a feel of how the letters and words could fit together. I was aiming for something calligraphic/script inspired, quite elegant but with a friendly feel. This brief was asking for an uplifting, positive feel so I played with softly rounded curves and a subtle upwards slant/direction.
With the 'of' nestled in between the two main words, the final composition aims to create a relatively tightly knit piece that retains a natural, organic feel.
Detailed design process article published on Type Division.
Work done — custom typography, hand lettering, logo design.