J.Tierra
March 2011
Custom typography logo created for The Dobry Group, a USA based firm working on a project called J.Tierra. The brief was to create a clean and sophisticated script typeface to accompany an existing brandmark.
A circular design with particular curves and strokes, it was essential to mirror the forms of this brandmark in the lettering itself. Conveying the symbolic meaning of the brandmark was an important factor; the key elements being a music note and a fish shape that also doubled as a knot.
Starting with sketches, I explored various ways in which to achieve this whilst maintaining an elegant and natural feel. The intial 'J' incorporates the two main symbolic elements, also mirrored in the extended crossbar of the 't'.
In addition to individual letters, the style of the brandmark is also incorporated within the script as a whole through the use of typographic elements such as stroke width and contrast.
Work done — custom typography, logo design