Geneva Yoga
March 2011
Based in Switzerland, Geneva Yoga is a newly started business offering private lessons on different yoga techniques from India, Tibet and Japan.
Geneva Yoga was looking for a new logo and website to help launch their business. It was important that the look and style of the design reflect their approach to yoga, which focuses on personal balance and overall well-being.
I developed a custom typography logo to give off a dynamic, organic and personal feel. The lack of perfectly straight lines gives the logo a strong sense of natural flow. The thin descenders add an stylish touch while the shape of the curves accentuates the sense of movement. An alternate version featured end strokes inspired by brush lettering and painting.
This then tied in with the website, a minimal and spacious design with an emphasis on clear layout, text content and prominent use of a purple palette.
Visit the live site or read more about the design on our Op45 portfolio.
Work done — custom typography, logo design & website layout design