Fantasy Logo
April 2010
Self-initiated logo design concept, started by simply playing around with a brush pen. My intention was to create something elaborate and very script-based but with some playful elements. I also really wanted to capture the free-flowing motion present in the rough ink drawings.
When creating the digital version, the main focus was creating elegant curves and loops that while refined, were not lifeless or too smooth in order to retain the dynamic sense and feel of the initial sketches. The various points of interaction between the letters were all the result of many iterations of the word as my aim was to make them look entirely natural.
Logo featured on the Creattica and Logofi logo design galleries. It's also featured on '30 Amazing Logos with Smart Typography' on the Dzine Blog and 'Logos basés sur la typographie' on 4w.fr web agency.
Work done — custom typography, hand drawn lettering, logo design